Easy now, I wasn't saying they did make that claim.
I simply provided a comparatively low-cost alternative for the very expensive display for those for those for whom the display would otherwise be cost-prohibitive.
Best Buy sells 24" touchscreen displays for $339 right now. So you can spend $3000 on a display that sips current or spend 10% of that and you get $2700 to pay towards the higher electric costs.